AGRA

Location: Nairobi, Kenya

Job Reference: BIO/COMMS/02/2024

AGRA and its Work

AGRA is an African-led institution that actively supports the drive towards inclusive agricultural transformation and sustainable food systems. We do this by empowering the continent’s 33 million smallholder farming households to transform their agriculture from a struggle to survive to profitable businesses. The continent’s farmers regularly face challenges, and we aspire to provide uniquely African solutions that respond to their agricultural and environmental challenges, leading to increased harvests for reduced hunger and more income. 

Working in alignment with the development priorities of our focus countries, we enable farmers to access improved and high-yielding seeds, gain knowledge on sustainable farming, and linkages to profitable markets. 

In our work, we aspire to build the alliances, partnerships, and networks required to drive an inclusive agricultural transformation. We work with our partners to create an equitable youth-friendly environment that harnesses the youth dividend on the continent to drive growth and facilitate open employment opportunities for young women and men. We achieve our key objectives through a focus on the following four areas of intervention:

1. Policy and state capability – We support governments in creating an enabling environment for private sector involvement in agricultural transformation. 
2. Seed systems – We trigger higher productivity by increasing the availability and access to improved seeds by farmers allowing them to increase their harvests for food security and better incomes. 
3. Sustainable farming – We support farmers in building resilient farming systems for sustained high yields through interventions such as mechanization and irrigation. 
4. Inclusive markets and trade – We work to increase the linkages between farmers, and other market actors for a positive, sustained cycle of commercialization and reinvestment.

Implementing Our New Strategy Through People

People are the heart of our organization and remain the true drivers of our delivery and our impact.

We work with incredible people and partners who have roots in farming communities across the continent combined with an inclusive and diverse workforce from over 24 nationalities. Our commitment to a call to action goes beyond ourselves as we arise to catalyze African Food Systems transformation by being Deeply collaborative, Executing Excellently, Sincerely Constructive and Increasingly Entrepreneurial aligned with our values of (I-RISE; Integrity, Respect, Innovation, Stewardship and Equity).

We are looking for people who are passionate about Africa to join our innovative, growing, and multidisciplinary team. Together, we can grow Africa’s food systems improving the livelihoods of smallholder farmers. Want to join us?

The Position

Brand & Innovations Officer Job Reference: BIO/COMMS/02/2024

The Brand & Innovations Officer contributes to AGRA’s Brand & Innovation function focusing on the management and favorable customer experiences through management of AGRA’s brand and sub brands. 

The ideal candidate will work cross-functionally to support consistent messaging and communication of the corporate brand through the development and execution of brand strategies and oversee the consistent application of approved brand identity through applied elements, deliverables, and processes within AGRA 3.0 Strategy. 

Key Duties and Responsibilities:

• Formulate multiple brand strategies and collaborate on multi-media strategy design and implementation.
• Enhance brand identity through the creation and dissemination of brand personas and positioning.
• Define core brand messaging framework.
• Develop stakeholder Persona’s and create brand processes and systems across multi-media.
• Author key content deliverables including strategic Point of View (POVs), audits, content matrices, content models, journey maps, and taxonomies.
• Create and maintain an effective content calendar.
• Monitor web/analytics and content trends in service of Communications & Advocacy objectives.
• Advise and respond to organization brand management requests establishing an effective traffic management system.
• Establish and maintain strong working relationships with internal and external stakeholders to ensure efficient delivery of tasks.
• Monitor competitive landscape for gaps.
• Transform data into insights to continuously evolve and refine brand strategies.
• Enhance the growth of online community by tracking brand voices tone.
• Monitor online brand experiences and report on favorable and unfavorable experiences.

Key Qualifications and Experience required:

• Degree in Marketing, CIM, Business or any related field. 
• Professional qualifications in Digital Media Communications, or project management will be an added advantage.
• Experience using latest technology tools to measure brand equity.
• Must possess working knowledge of new media.
• Adept and in-tune with new media tools and technologies with experience on digital management systems and various online measurement platforms and tools.
• Extensive expertise in Digital marketing.
• Demonstrated ability to work in close collaboration with staff and partners from multicultural backgrounds.
• Must be results-oriented, accountable, proactive, and able to work on behalf of AGRA with a wide range of stakeholders.
• Must possess knowledge on big data management with analytical skills and attention to micro details.
• Demonstrate ability to translate program-based concepts into effective innovative solutions.
• Must be agile, flexible with entrepreneurial mindset.
• Possession of knowledge of Food systems transformation and or economic development pillars will be desired.

If you believe you are the right candidate for this position, kindly submit your application with a detailed CV (including your e-mail and telephone contacts) to recruit@agra.org. Please quote the job reference number in the subject line of the application e-mail.

Applications must be received on or before 27th February 2024. Only shortlisted candidates will be contacted.

For more information on the AGRA, visit www.agra.org.

AGRA is an Equal Opportunity Employer