AGRA

Multi-Stakeholder Approach to Strengthening Food Security in Zambia

Zambia, poised to be a significant regional food basket and trade corridor, currently faces a stark reality: over 14.2 million people (72%) were food insecure by 2024, accompanied by a concerning 32.3% average stunting rate. While various factors contribute to this situation, recurrent and intensifying climate change shocks stand as a primary driver, leading to a drastic 50-75% decline in crop production.

This vulnerability is further amplified by underutilized agricultural potential. Despite possessing 43.6 million hectares of arable land, only 15% is cultivated, with a mere 5.7% benefiting from irrigation. Compounding these issues are low crop productivity due to limited infrastructure, constrained market access, financial limitations, and inadequate extension services (with a challenging 1:1,200 extensionist-to-farmer ratio).

However, within these challenges lies a significant opportunity for transformation. The Zambian government recognizes the pivotal role of a competitive agri-food sector in driving economic transformation and job creation, a vision clearly articulated in the 8th National Development Plan 2022-26 (8NDP), which anchors Zambia’s overarching Vision 2030 to become a prosperous middle-income country. The Comprehensive Agriculture Transformation Support Programme 2024 – 2033 (CATSP) serves as the strategic anchor for this plan, aiming to enhance production and productivity in key priority value chains, aligning with the Dakar II Compact’s focus on maize, soybeans, and wheat by 2028. These commodities are strategically prioritized due to their significant contribution to national food security, economic growth potential, and alignment with national development objectives.

To therefore, effectively tackle the complex challenge of food insecurity in Zambia and inform impactful policy reforms, a cohesive and multi-faceted approach involving government bodies, farmers (especially smallholder farmers – SHFs), the private sector, civil society organizations, research institutions, and development partners, is essential to create a sustainable and resilient agri-food system. This is can be achieved by focusing on key areas for Multi-Stakeholder Interventions, including:

Creating a Robust Enabling Environment for Agricultural Competitiveness. This foundational effort necessitates the government’s diligent implementation of the CATSP and the development of strategic flagship programs aimed at enhancing the competitiveness of Zambia’s agri-food sector. This requires proactively reforming pertinent macro and micro-sector policies to streamline regulations, incentivize investment, and foster innovation. For effective implementation, strengthening the intricate web of sector coordination mechanisms among various ministries, agencies, and stakeholders, alongside significantly enhancing the operational capacity of both state and non-state actors, are paramount.

Furthermore, a strategic investment in advanced data and analytics infrastructure will provide the crucial evidence base for informed policy decisions, effective program design, and monitoring of progress. Complementing these governmental actions, development partners such as AGRA play a vital catalytic role by providing crucial technical and financial support for these policy endeavors and by actively facilitating the mobilization of essential public and private sector resources towards the goals of CATSP and enhanced sector competitiveness.

Building upon this foundation, enhancing sector competitiveness and ensuring robust market access, particularly for smallholder farmers who constitute the majority of producers, requires a strategic policy focus on streamlining trade processes and dismantling non-tariff barriers that impede agricultural commerce within Zambia and across regional trade corridors. Fundamentally, establishing clear and consistently applied quality standards and certifications for both domestic and regional market development, will enable Zambian produce to compete effectively. Policies that actively support the development of affordable and accessible agricultural finance, coupled with effective risk mitigation strategies tailored to the needs of smallholder farmers and agribusinesses, are therefore important to stimulate greater investment across the value chain.

Moreover, strategic investments in infrastructure that strengthens market linkages, including feeder roads, storage facilities, and market information systems, are key for efficiently connecting producers with consumers and reducing transaction costs. The private sector’s ingenuity in developing innovative market-based models that directly link farmers to reliable markets and deploying advanced post-harvest technologies to minimize losses, alongside the creation of tailored financial products by financial institutions, can significantly enhance overall market efficiency and reduce risks for all actors. Recognizing the pivotal role of farmers’ organizations, policies aimed at strengthening their capacity to aggregate produce, negotiate fair prices, and adopt best practices will empower producers and ensure their greater participation in remunerative markets.

Achieving long-term food security equally demands policy support for innovation and the adoption of sustainable, climate-resilient practices to mitigate the impact of climate change. This necessitates policies that actively promote the work of research institutions in developing and disseminating climate-resilient and nutrient-dense crop varieties tailored to Zambia’s diverse agro-ecological conditions. Facilitating the efficient commercialization and widespread accessibility of these high-quality seeds through effective last-mile delivery systems, often spearheaded by private sector initiatives and supported by enabling policies, will be crucial for adoption at scale.

Government and development partners should then prioritize policies that support the scaling up of proven sustainable farming models, including climate-smart agriculture, conservation agriculture, and efficient water management techniques like improved irrigation scheme management and the appropriate adoption of mechanization and digitalization in farming operations. Recognizing the vital role of knowledge transfer, policies aimed at strengthening extension services with well-trained personnel, leveraging digital tools, and promoting platforms for knowledge sharing on successful resilience-building practices are essential for driving widespread adoption of improved techniques and enhancing adaptive capacity at the farm level.

Finally, achieving impactful change necessitates targeted value chain development for key national priority crops, particularly maize, soybeans, and wheat as identified in the CATSP, alongside a strategic emphasis on diversification for enhanced resilience and nutrition. For maize, policies should prioritize the transition towards more resilient farming systems that can withstand climate variability, improve farmers’ access to quality inputs and effective extension services focused on climate-smart practices, promote the adoption of context-appropriate mechanization and digitalization to improve efficiency, and advocate for stable and fair pricing mechanisms that incentivize production.

Critically, policies and investments aimed at significantly reducing the high levels of post-harvest losses (currently at 30%) are paramount to ensuring greater food availability. For soybeans, policy interventions should focus on enhancing access to quality and affordable inputs (including climate-resilient varieties and inoculants), mitigating post-harvest losses through improved management practices and infrastructure, expanding access to finance and well-functioning markets, and addressing specific production challenges such as disease management through research and extension support. Concurrently, promoting crop diversification through policies that support access to improved seeds and robust market linkages for nutritious and resilient alternative crops like beans, sorghum, cowpeas, and groundnuts is essential for enhancing long-term food security, improving dietary diversity, and creating additional income-generating opportunities for farmers, thereby building overall resilience to shocks.

Looking ahead, addressing food insecurity and building a competitive agri-food sector in Zambia requires a long-term commitment and a coordinated effort from all stakeholders. By fostering an enabling environment, enhancing sector competitiveness, boosting productivity and resilience, and strategically developing key value chains, Zambia can transform its agricultural sector and achieve its goal of becoming a regional food basket and a key trade corridor. Continuous dialogue, shared learning, and mutual accountability among all actors will ensure that interventions are effective, sustainable, and ultimately lead to a food-secure and prosperous future for all Zambians. The national targets set forth, such as significantly increasing the production of maize and soybeans by 2028, are achievable with a unified and strategic multi-stakeholder approach underpinned by sound policy reforms.

CBC and Partners Launch Regional Workshop to Boost Youth Participation in Cross-Border Agricultural Trade

The COMESA Business Council (CBC), in collaboration with National Cross-Border Traders Associations (CBTA) and the COMESA CBTA Youth Forum, will host a two-day regional workshop aimed at increasing youth participation in cross-border agricultural trade across the COMESA region.

The workshop, themed “Deepening the Involvement of Youth, particularly Young Women, in the Cross-Border Agricultural Goods Trade in the COMESA Region”, will be held on April 28th to 29th , 2025, with participants from Zimbabwe, Malawi and the host Zambia.

Supported by the Alliance for a Green Revolution in Africa (AGRA), the workshop comes at a critical time when Africa’s youth population is expanding rapidly. With over 70% of Africa’s population under the age of 30 and youth expected to constitute 42% of the world’s young people by 2030, harnessing this demographic dividend has become a regional priority.

Cross-border trade stands as a cornerstone of economic development across the COMESA region, accounting for an estimated 40% of intra-regional commerce and providing livelihoods for millions of citizens. According to recent economic studies, strengthening cross-border trade could potentially increase intra-COMESA trade by up to 25% within the next five years, adding billions to the regional economy.

The agricultural sector is a major source of income in Africa and in particular represents a significant portion of this trade, with staple foods, fresh produce, and value-added agricultural products comprising nearly 60% of informal cross-border exchanges. This sector offers immense potential for growth, especially if modern techniques, digital technologies, and improved market access are made available to traders.

Agribusiness, which ranges from SMEs to transnational companies, together with agriculture, is projected to be a US$ 1 trillion industry in sub-Saharan Africa by 2030 compared to US$13 billion in 2010, and as such, are indispensable elements of economic transformation and development in the COMESA region (according to COMESA statistics).

The workshop will bring together 36 participants from Malawi, Zambia, and Zimbabwe, including representatives from national cross-border trader associations, youth organisations focused on trade and agriculture, small-scale farmers’ cooperatives, women’s organisations, and relevant government agencies.

Key objectives include identifying barriers affecting youth in cross-border agricultural trade, assessing their impact, reviewing progress on addressing these barriers, and developing concrete action plans. The workshop will also strengthen collaboration between various stakeholders, including regional business associations, border agencies, and policymakers.

The youth participation in trade is currently hampered by various challenges, including limited access to education, skills development, financial resources, and restrictive land ownership. The workshop aims to unpack these challenges and propose workable solutions through presentations, panel discussions, and interactive sessions.

The outcome of this workshop is expected to be an action plan that will guide the implementation of measures to address barriers to youth participation in cross-border agricultural trade within the COMESA region.

AU and AGRA Rally Partners in Ghana to continue building the momentum in restoring Africa’s Soils and Reclaiming Agricultural Prosperity

Accra, Ghana — African leaders and development partners have renewed their commitment to restoring Africa’s depleted soils as a pathway to food security, climate resilience, and economic transformation. This came to the fore at a high-level convening held in Accra, Ghana, where stakeholders gathered to chart a clear path for implementing the Africa Fertilizer and Soil Health Action Plan (AFSH-AP).

The workshop, co-hosted by the African Union Commission (AUC), Forum for Agricultural Research in Africa (FARA) and AGRA, brought together technical experts, policy institutions, and advocacy leaders to align on national and continental priorities. The event follows the adoption of the AFSH Declaration by African Union Heads of State in Nairobi in May 2024—marking a decade-long continental commitment to increase fertilizer efficiency, regenerate degraded lands, and ensure sustainable food production.

“At the heart of Africa’s transformation agenda lies our most valuable yet overlooked asset—our soils. We cannot end hunger or build resilience without restoring them,” said Prof. Fatunbi Oluwole, Acting Director of Research and Innovation at the FARA.

Africa currently loses more than 65% of its cropland to degradation. Across the continent, farmers face declining yields, rising input costs, and erratic weather patterns. Without urgent investments in soil health, these challenges will continue to undermine national efforts toward food security and economic growth.

AGRA, a long-standing champion of sustainable farming, serves as a key partner and a member of two coalitions among the five of the AFSH-AP. AGRA is part of the Coalition for Policy and Advocacy and the Coalition of Extension and Advisory Services. AGRA’s role is to bridge science, policy, and partnerships to support the localization of the AFSH-AP across member states. “AGRA is proud to belong to this advocacy movement. We are here not to lead alone but to co-create solutions with other stakeholders,” said Asseta Diallo, AGRA’s Senior Specialist on Soil Health and Integrated Management.

In line with its commitment to country-led agricultural transformation, AGRA is supporting the Ghanaian government to align fertilizer strategies with soil-specific needs, promote regenerative land management, and develop local intelligence systems that guide input use. The emphasis is not only on fertilizer access, but also on soil stewardship, farmer training, and inclusive market systems that benefit women and youth.

A key outcome of the Accra workshop was the reaffirmation of local ownership as the engine for change. Participants called for deeper investment in local institutions, fertilizer blending facilities, and data systems that reflect country’s agroecological diversity. Participants emphasized that the AFSH-AP cannot succeed without trust, coordination, and African leadership. “This is not just a policy dialogue. It’s a call to action to shift how we work—moving from fragmented programs to shared accountability, long-term partnerships, and results that farmers can feel,” said Dr. Godfrey Bahiigwa, Director of Agriculture and Rural Development at the African Union Commission.

With FARA, AGRA, the five coalitions,  and other technical partners on board, Ghana has the opportunity to become a model country for localized fertilizer systems rooted in soil health. The meeting also provided space for the coalitions to begin shaping 2025 workplans that support the implementation of the Nairobi Declaration.

As part of its mandate, AGRA is committed to elevating farmer voices, celebrating partner contributions, and making knowledge open and actionable. The organization will continue to serve as a technical convener, strategic ally, and trusted advocate for inclusive soil health and fertilizer systems in Africa.

The Africa Fertilizer and Soil Health Action Plan (AFSH-AP) is a 10-year continental strategy adopted by African Union Heads of State to address declining soil fertility and improve sustainable input systems. It was developed through a multi-stakeholder process and is guided by principles of inclusiveness, African ownership, African led and partnership. The African Union brings together leading African and global institutions committed to translating the AFSH Declaration into coordinated action.

 

Working Together to Drive Resilient Farming in West Africa

A collaborative Soil Values meeting helped partners coordinate efforts to improve soil health and strengthen farming systems across West Africa.

 In Lomé, Togo, regional and international partners came together under the Soil Values program to shape a unified vision for soil health transformation in West Africa. Spanning watershed management, inclusive markets, and enabling environments, the program convened key players such as IFDC, Wageningen University & Research, SNV, CIFOR-ICRAF, IITA, IWMI, and AGRA to align on shared priorities and co-develop the 2025 implementation roadmap. Additionally, the World Bank with its regional resilience progra FSRP, the Regional Hub for fertilizer and Soil Health for ECOWAS and Sahel, the private sector like WAFA, also participated for synergies identification and implementation.

The gathering focused on aligning strategies and resources to better support smallholder farmers across the region. Through open dialogue and practical planning, partners worked together to identify shared goals, close coordination gaps, and explore how joint actions could be scaled at both national and regional levels.

The session on the “Convening Component”, explored how evidence can help shape more effective collaboration. Dr. Asseta Diallo, Senior Specialist – Soil Health and Integrated Management at AGRA, emphasized the importance of data and partnership in moving from dialogue to results:

“When evidence meets collaboration, it becomes action. That is what we are here to build—a shared agenda rooted in science, guided by local voices, and owned by every partner in the room.”

Discussions focused on practical steps, such as co-organizing national soil health days, sharing data for improved planning, and connecting soil indicators to continental monitoring frameworks. AGRA shared technical guidance to help structure these convenings, ensuring they are grounded in evidence and inclusive of national and regional priorities.

Beyond practical Integrated Soil Fertility Management (ISFM),  the Soil Values program shows the advantage of leveraging and synergizing efforts for a common purpose. Each partner brings unique capabilities, from research to community engagement to policy support. Together, they are laying the groundwork for healthier soils, improved and nutritious harvests, and more resilient livelihoods.

This kind of collaboration is essential to achieving impact at scale. By aligning investments, sharing knowledge, and supporting government efforts, the Soil Values partners are helping to transform food systems from the ground up—starting with the soil.

Asabe David: Cultivating Collective Strength and Seeds of Opportunity

At 56 years old, Asabe David is more than a farmer and a mother of seven – she is a community builder and an advocate for change. A pillar of resilience in her community, Asabe has dedicated her life to nurturing her family and the land. Following the passing of her husband, David, she carries the mantle of providing for her children, cultivating maize as the primary crop. For years, like many smallholder farmers, her efforts were met with significant hurdles.

“Farming was our life,” Asabe recalls with a thoughtful expression. “But it was often a struggle, just enough to feed us, with little left over.”

That changed when a local partner, supported by AGRA’s Gender Consortium, extended its reach to Asabe’s cooperative. Through this collaboration, Asabe and her fellow women farmers gained access to vital training and resources designed to elevate their agricultural practices and amplify their collective voice.

“They taught us how to farm better, how to care for our tools, and most importantly, how to work together,” Asabe explains, emphasizing the power of unity. The training also equipped them with crucial advocacy skills, empowering them to engage with traditional leaders and local government to address their needs, particularly the pressing issue of land access.

A tangible turning point came when Asabe received improved maize seedlings through the AGRA-supported initiative. This access to higher-quality inputs, provided without the immediate pressure of repayment, offered a significant boost to her productivity and a glimmer of hope for a more secure harvest. While prioritizing food for her family, Asabe strategically plans to sell a portion later, demonstrating a growing understanding of market dynamics.

But the support extended beyond individual farming practices. The emphasis on cooperative strengthening and networking has fostered a powerful sense of solidarity among the women. Asabe has actively participated in building this network, recognizing that collective action is essential for driving meaningful change. Their unified voice amplifies their advocacy efforts, increasing their chances of securing the resources they need, including land and financial support.

Asabe’s vision for the future is deeply intertwined with the aspirations she holds for her children. While she herself has navigated the demanding realities of farming, her greatest hope is for her children to pursue education and opportunities beyond the farm. The potential for increased income through improved farming practices and collective bargaining, however, offers a pathway to ensuring her children have access to quality education and a brighter future.

Asabe’s journey, facilitated by AGRA’s Gender Consortium, reflects a crucial shift from individual struggle to collective empowerment. She embodies the potential of women farmers when provided with the right tools, knowledge, and a supportive network. Her story underscores the transformative impact of AGRA’s commitment to gender-inclusive agricultural development, demonstrating how empowering women not only strengthens their livelihoods but also cultivates hope and opportunity for generations to come. With continued support, Asabe and her fellow cooperative members are sowing the seeds for a more resilient and prosperous future for their community.

Habiba Abdulkarim: From Shared Plot to Seed Security – A Cooperative’s Journey of Empowerment

At an energetic pace, Habiba Abdulkarim is more than just a farmer; she is a connector and an advocate. A woman from the Zaria region of Kaduna State, Habiba has cultivated the land as part of a women’s cooperative, primarily growing maize and ginger. For years, accessing enough land to farm was a significant hurdle, limiting their potential and their harvests.

“We often worried about where we would find land to plant,” Habiba recalls, her brow furrowing slightly at the memory. “It held us back from growing more and improving our lives.”

That changed when the Gender Consortium, with the support of AGRA, brought new awareness and a pathway for advocacy to her community. Through workshops and guidance, Habiba and her fellow cooperative members learned how to voice their needs to traditional leaders. Their determined efforts led them to the Hakimi, who listened and allocated 2.4 hectares of land for their collective use.

“It was a huge relief,” Habiba exclaims, a smile spreading across her face. “Finally, we had a place to farm together, to plan and to grow.”

But the journey didn’t end with land. Habiba and her cooperative recognized another critical challenge: accessing quality seeds. Buying seeds individually was expensive and often meant settling for lower quality. Inspired by the spirit of collaboration fostered by AGRA, Habiba and other women’s cooperatives began to network. They connected with other women’s farming groups, realizing the strength in numbers.

“We learned that by working together, we could achieve more,” Habiba explains. “If many cooperatives pooled our money, we could buy better seeds at a better price.”

This collective approach caught the attention of AGRA, who stepped in to facilitate linkages with seed companies. By connecting these women’s cooperatives, AGRA helped bridge the gap between their needs and access to quality agricultural inputs.

Habiba’s story illustrates the power of collective action and the multiplier effect of AGRA’s support. By empowering women with advocacy skills and fostering networks, AGRA enabled them to not only secure land but also to address the critical issue of seed access. Habiba, now more confident and connected, is also encouraging other women in her community to embrace cooperative farming, sharing the knowledge and opportunities she has gained.

“We want other women to see that by working together and speaking up, we can overcome our challenges and build a better future for ourselves and our families,” Habiba emphasizes.

Habiba’s journey, while unique to her community, reflects a broader transformation. Across Nigeria, AGRA’s initiatives are strengthening the capacity of women farmers and their organizations, fostering collaboration, and improving access to essential resources. Habiba’s success is a testament to the potential that is unlocked when women are empowered to advocate for their needs and work together towards a common goal.

“Farming doesn’t have to be a lonely struggle,” Habiba concludes. “By joining hands and learning how to ask for what we need, we can grow stronger together.”

Habiba’s inspiring story demonstrates how empowering women with advocacy skills and fostering cooperative networks can lead to tangible improvements in land access and seed security, paving the way for greater agricultural productivity and economic empowerment.

Sarah Paul: Leading Nigeria’s Agricultural Transformation from Kaduna’s Fields

Sarah Paul, a 35-year-old mother of seven, is transforming smallholder farming in Kaduna, Nigeria. Once struggling with low yields and limited resources, her farm now thrives, contributing significantly to her family’s well-being and Nigeria’s food security. Initially harvesting only two bags of maize per season, Sarah’s fortunes changed when she joined the AGRA-led Gender Consortium Project. This initiative provided crucial training in climate-smart farming, soil management, and improved seed varieties.

Access to quality inputs, facilitated by AGRA’s financing model, enabled Sarah to use high-yield, disease-resistant maize seeds and fertilizer, removing financial barriers. Her maize yields skyrocketed to 15–20 bags per season, and her income surged from ₦60,000 to nearly ₦1 million. This financial stability allows her to invest in her children’s education, securing their future.

Sarah’s success exemplifies Nigeria’s agricultural transformation, addressing the urgent need to increase smallholder productivity and build resilient food systems. By adopting innovative techniques and market-driven solutions, she strengthens food security and reduces reliance on imports. Sarah shares her knowledge with other women, inspiring them to achieve similar success, proving that investing in women farmers unlocks Nigeria’s agricultural potential. Through targeted interventions, numerous smallholders are transitioning to thriving agribusinesses.

A Legacy of Farming: Victoria Yerima is Changing Agriculture For Generations

Victoria Yerima, a 37-year-old mother of seven in Kaduna, Nigeria, is transforming her family’s agricultural legacy. Despite generations of farming, they struggled to make ends meet until Victoria joined the AGRA-led Gender Consortium Project.

This initiative provided access to modern farming techniques, high-quality seeds, and fertilizers, empowering Victoria to turn her small farm into a thriving business. “The AGRA project opened my eyes to new possibilities,” she shares, highlighting the impact of training in crop spacing, fertilizer application, and value addition. Sustainable farming practices, including safe herbicide handling, were also emphasized.

With high-yield, disease-resistant maize seeds from Value Seeds, Victoria’s productivity soared. “Before, I would harvest maybe two or three bags from a quarter hectare,” she recalls. “Now, I get 20 to 25 bags!” This dramatic increase secured her family’s financial stability, enabling her to invest in her children’s education.

Her children’s success, including her eldest daughter’s graduation and her son’s studies, reflects her dedication. “I will use the money to pay school fees,” Victoria says with pride. She envisions expanding her farm, creating opportunities for her children and community to embrace modern, profitable, and sustainable farming.

Victoria’s story exemplifies how empowering women in agriculture transforms lives. Through AGRA’s support, she is ensuring a legacy of growth and innovation for future generations.

Salatu Idris: Breaking Barriers for Women Farmers in Kaduna

Salatu Idris, a mother of five and cooperative officer in Kaduna South, is spearheading a movement to empower women farmers. Despite urban constraints, her passion for agriculture drives her vision of a future where women have equal access to land, resources, and opportunities.

Recognizing the gender disparities that held women back, Salatu joined AGRA’s Gender Consortium, which provided training in advocacy and resource access. “We struggled in silence,” Salatu recalls, highlighting the previous lack of voice. Equipped with new skills, she and other women successfully lobbied for farmland access in various local governments.

Beyond land, financial empowerment became a focus. Women formed cooperatives, pooling resources for equipment and inputs. Salatu’s cooperative secured a loan, enabling them to scale their operations. They also advocated for greater financial inclusion and fairer lending conditions.

A landmark achievement is Kaduna State’s first gender policy for agriculture. Salatu and her peers contributed their experiences, working with Legal Awareness for Nigerian Women. “This policy is a dream come true,” Salatu states, emphasizing its potential to ensure equal opportunities for women.

This initiative demonstrates the power of advocacy and collective action. By equipping women with knowledge and platforms, Salatu and her fellow advocates are shaping a more inclusive and prosperous agricultural future for Nigeria.

Phoebe Maitala: From Farm to Factory – A Woman’s Journey Of Transformation and Opportunity

Phoebe Maitala, a 45-year-old mother of five in Kahuta, Nigeria, has transformed her farming from subsistence to entrepreneurship. For years, she and her husband struggled, harvesting only 20 bags of maize per hectare.

The AGRA-supported Gender Consortium introduced new farming techniques and improved seeds, revolutionizing her yields. Training on precision spacing and fertilizer application, particularly the 25-centimeter planting method, more than doubled her maize harvest to 45 bags per hectare. “It felt like a miracle,” she exclaimed, finally having surplus to sell and reinvest.

The establishment of a new processing plant further expanded her economic opportunities. Previously limited to selling raw maize, Phoebe now processes grains into high-value products like maize flour, baby food, and cakes. She also produces ready-to-cook rice and rice flour, and soya-based products like soya milk. “Before, we relied on middlemen. Now, I can process and sell directly,” she explained.

The increased income has enabled her to educate her children, including her daughter Merci, a recent biology graduate. Phoebe’s son, Jesse, has joined the family business, and Merci dreams of contributing to food security innovations.

Phoebe’s story demonstrates how smallholder farmers can become successful entrepreneurs. Through AGRA’s support, she has transitioned to agro-entrepreneurship, proving farming can be a pathway to opportunity and financial independence. Her success is a model for agricultural transformation, showing that with the right support, smallholder farmers can build profitable businesses and ensure sustainable growth. “Farming is no longer just about survival. It’s about building a future where we can grow, innovate, and lead.”