RFP: Advocacy, Reporting and Communications consultant

Synopsis of the Request for Proposal (Individual Consultants)

Solicitation Reference No.RFP/168/POLICY/2021  
Title of SolicitationAdvocacy, Reporting and Communications consultant
Issuing Office & AddressAlliance for a Green Revolution in Africa (AGRA) Website:
Point of contact for clarifications, questions and ammendmentsAGRA General Procurement,
Email Address for submission of Proposals/ QuotesAGRA General Procurement,
Solicitation Issue DateNovember 24th , 2021
Deadline for submission questions and clarificationsDecember 1st, , 2021 1700 hours, East African Time
Deadline for Answering questions and clarificationsDecember 3rd ,2021 1700 hours, East African Time
Deadline for Submission of ProposalsDecember 8th, 2021 1700 hours, East African Time   Please include the subject line “RFP/168/POLICY/2021” of the email
Type of consultantIndividual Consultants Only
Assignment LocationKenya
Submission and Evaluation CriteriaBidder MUST register as a vendor (if not already registered) via the link provided below and provide the listed information in the submitted proposal:  

Mandatory pre-registration documents:
1. Curriculum Vitae
2. Copy of ID/Passport    

Mandatory Eligibility Requirement:
– Detailed Curriculum Vitae including at least 3 referees
– Copy of academic certificate
– Copy of your passport or National Identification Card

Evaluation Criteria summary:
1. Qualifications…………………………………………..20%
– Relevant academic qualifications
2. Experience of the consultant……………………………..……..50%
– Meet requirements as outlined under competencies  
– Detailed reference list indicating the scope and magnitude of similar assignments carried out
3. Consultant’s methodology, work plan and understanding of the assignment…………………………………………………………..30%

NB: Only the candidate with the best technical proposal equal or above 75% shall be considered for financial negotiations  

Terms of Reference

Advocacy, Reporting and Communications Advisor


The Alliance for a Green Revolution in Africa (AGRA) is a not-for-profit organization working with African governments, other donors, NGOs, the private sector, and African farmers to significantly and sustainably improve the productivity and incomes of resource poor smallholder farmers in Africa. AGRA aims to ensure that smallholders have what they need to succeed: good seeds and healthy soils; access to markets, information, financing, storage and transport; and policies that provide them with comprehensive support. Through developing Africa’s high-potential breadbasket areas, while also boosting farm productivity across more challenging environments, AGRA works to transform smallholder agriculture into a highly productive, efficient, sustainable and competitive system, while protecting the environment. Recognizing that inappropriate or poorly implemented policies can blunt incentives for investment in productivity-enhancing products and services, AGRA’s Policy and Advocacy Program leads the organization’s efforts to strengthen Africa’s food and agricultural policy systems over the long-term while spurring reform and innovation in the short-term.


AGRA seeks a consultant/Advisor for Policy Advocacy and Communication. The consultant/Advisor will be responsible for working across the Policy and State Capability Division to leverage and influence its ecosystem of partners at global, regional, national and sub-national levels to trigger positive impact on AGRA’s country and regional investments. The role will primarily work across the continent to help design and implement policy advocacy and communication strategies in support of AGRA’s country and regional programs. 

Scope of Work

Under the supervision of the Head of Policy & Advocacy and in close coordination with a team of Program Officers in the Policy and Advocacy Unit, the incumbent will also work closely with AGRA’s Communications, Monitoring and Evaluation and Knowledge Management teams to define and realize AGRA’s policy, advocacy and communications objectives in Africa.

The primary duties of the Advocacy, Reporting and Communications Advisor/ consultant will include the following:

  • Support the Unit and Department to identify optimal advocacy pathways that would trigger agricultural transformation at regional and country level. This will involve working with staff and government, non-state actors (especially civil society farmers’ organisation, and private sector), and development partners to define, analyse and situate the unique role for AGRA.
  • Responsible for supporting the creation and implementation of clear, comprehensive, and detailed country advocacy strategies and implementation plans for select priority countries.
  • Develop strong narratives and messages to articulate AGRA’s strategy and policy work to key audiences through providing high quality content development, editing and formatting for all program related documents.
  • Build out models, best practices and case studies for country-based policy and advocacy work to ensure AGRA is continuously learning from prior efforts, including those of our partners.
  • Lead the generation of campaign strategies that will rally and support partners to strengthen the agriculture ecosystem.
  • Influence and guide the development of concept notes, policy positions, formulation and implementation.
  • Assist country teams in the development of grant proposals in the areas of policy advocacy.
  • Provide technical assistance to advocacy grantees and assist in monitoring progress of implementation of advocacy program grants.
  • Identify and support ways to address key institutional and partner capacity needs that will accelerate progress towards policy and advocacy goals. 
  • In partnership with the Communications and Knowledge Management teams, identify and package stories and knowledge products that demonstrate what AGRA is learning, achieving and doing in the Policy and Advocacy space to drive impact under its strategy with key audiences.
  • Provide support to the Monitoring and Evaluation Unit in packaging, reporting and presentation of outputs, outcomes and impacts of the Policy and Advocacy Unit.
  • Provide substantive support to consultative and other meetings, conferences etc. to include: proposing agenda topics, preparation of documents and presentations, identifying participants etc.
  • Participate-in or lead field missions, including provision of guidance to external consultants, government officials and other parties, drafting mission summaries, verifying and de-conflicting information with originators at HQ and in the field etc.
  • Design and facilitate advocacy training for AGRA management and staff.
  • Develop a range of high-quality advocacy products based on advocacy messages derived from AGRA knowledge products.
  • Provide high quality editing and formatting for all program related documents.
  • Support relevant program staff in organizing and managing seminars, workshops, press conferences and field visits as required.
  • Support relevant program staff in progress reporting and continuous analysis of the achievements, including peer review as relevant.
  • Verify and de-conflict information with originators at HQ and in the field.
  • Identify and prioritize issues for inclusion in regular system-wide operational reporting, including news/media reporting on priority matters relating to global events.
  • Summarize information and develop supporting graphics to produce and approve regular operational reports.
  • Produce ad hoc special incident (‘flash’) reports.
  • Respond to AGRA leadership requests for information.
  • Design and facilitate implementation of advocacy training to AGRA management and staff.


The consultant will produce following outputs:

  1. A refined Advocacy Strategy and approach  
  2. 2 Policy Briefs every month on key AGRA Policy and State Capacity interventions
  3. Comprehensive country advocacy strategies and implementation plans
  4. Countries supported to develop Grant proposals in the areas of policy advocacy.
  5. High-quality monthly advocacy products based on advocacy messages derived from AGRA knowledge products. These may include a knowledge piece or newspaper articles published in influential medial outlet, among others.
  6. Other key requests as per the roles and tasks.

All deliverables should be succinct but informative, and key points should be easily understandable to a wide range of AGRA team. Deliverables should be submitted in English.


The consultant will be supervised directly by AGRA’s Head of Policy & Advocacy.   

Duration, Location and Nature of the Appointment

The consultancy will initially run for 12 months after which AGRA and its partners will review the need for proceeding with this task. The consultant will be expected to work full time and will from time to time be required to travel to the programme’s countries and other regions.

Qualifications & competencies

The consultant will have the following qualifications/competencies:

  1. Minimum of a master’s degree in International Relations, Political Science, Economics, Development Studies, Public Relations, Journalism, or related field.
  2. Planning and organizing: devises plans of action with explicit paths and measures of accomplishment for self and/or others and allocates suitable resources so that objectives are achieved. Strong administration skills
  3. Technical competencies for the position: demonstrates knowledge of all own work role specific issues. This encompasses the technical skills or knowledge required to perform the essential duties as described in this Job Description.
  4. Accuracy and attention to detail: high level of accuracy, attention to detail and thoroughness. Ability to maintain a timely and efficient workflow.
  5. Managing resources: demonstrates the ability to plan and use resources (people and/or finance and/or physical assets) in accordance with AGRA guidelines and delegated accountability so that objectives are achieved in the most effective manner possible.
  6. Communication and interpersonal relations: exceptional communication skills and ability to represent AGRA externally at high levels. Demonstrates ability to maintain lasting, healthy, and effective one-to-one working relationships with colleagues, suppliers, customers, professional peers, etc.
  7. Intercultural sensitivity and effectiveness: Demonstrates ability to cross and bridge different racial, cultural, or business cultures. This requires and is exhibited by personal experience of international or cross-cultural business with improved achievements. 
  8. Teamwork: demonstrates productive drive in working with peers, partners, consultants and others to achieve pre-targeted and measurable business results


  1. Significant experience in development-related activities in Africa;
  2. Significant experience planning and coordinating major public events.
  3. Significant and increasingly responsible professional experience in advocacy or public relations; exposure to approaches and methods for stakeholder mapping, assessment and targeting an added advantage.
  4. Significant experience with detailed report preparation.
  5. Knowledge of training methods and approaches.

Skills and Attributes

  1. Advanced knowledge of Microsoft Office.
  2. Self-starting and internally driven.
  3. Detail-oriented ability to work at a fast pace and meet deadlines.
  4. Strong writing skills with the ability to synthesize and articulate information.
  5. Strong work ethic, commitment to accuracy, and ability to handle confidential information.
  6. Demonstrated ability to set priorities and work both independently and collaboratively.
  7. Ability to function and communicate professionally and effectively.
  8. Ability to communicate and translate fluently between English and French highly desirable.
  9. Female Candidates are encouraged to apply

Evaluation Criteria

  1. Qualifications & Competencies……………………………………………………………………..20%
    • Relevant academic qualifications as indicated above
  2. Experience of the consultant…………………………………………………………………………50%
    • Meet requirements as outlined under competencies
    • Detailed reference list indicating the scope and magnitude of similar assignments carried out
  3. Consultant’s methodology, work plan and understanding of the assignment…….30%

NB: Only the candidate with the best technical proposal equal or above 75% shall be considered for financial negotiations

Application Submission Requirements

  1. Technical Proposal
    • Detailed Curriculum Vitae
    • Detailed reference list indicating the scope and magnitude of similar assignments carried out
    • Demonstrate possession of qualification and experience required
    • Provide methodology, work plan and understanding of the assignment
  2. Financial Proposal
    • The consultant shall provide a monthly fee for carrying out the assignment.
    • The financial proposal shall be inclusive of the applicable withholding taxes. If the financial proposal is silent on taxes, AGRA shall assume that these are inclusive;
    • Reimbursable costs if applicable shall be quoted separately.
    • Price must be quoted in USD ($) or Kenyan Shillings
    • The financial proposal shall be submitted separately from the technical proposal and should be password protected. Only the best candidate shall be requested for the password to their financial proposal.

Guidelines for Preparations and Submission of Proposals

  1. The proposals SHALL be submitted to by deadline indicated in the synopsis
  2. The proposal and ALL Attachments submitted via email SHALL NOT exceed 10MB
  3. VALIDITY of the proposal shall be for a period of 90 days from the date of bid closure.
  4. Financial proposal shall be sent as a separate attachment and MUST be password protected. The password shall be requested from the best technically qualified individual

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