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Request for Proposal: Consultancy for design & layout

Synopsis of the Request for Proposal

Solicitation Reference No. RFP-0104-COMMS-2020
Title of Solicitation Consultancy for design & layout
Issuing Office & Address Alliance for a Green Revolution in Africa (AGRA) Website: www.agra.org
Point of contact for clarifications, questions and ammendments AGRA General Procurement, Procurement@agra.org
Email Address for submission of Proposals/ Quotes AGRA General Procurement, Procurement@agra.org
Solicitation Issue Date April 22nd, 2020 East African Time.
Deadline for submission questions and clarifications April 30th, 2020 5:00PM, East African Time.
Deadline for Answering questions and clarifications May 5th, 2020 5:00PM, East African Time.
Deadline for Submission of Proposals May 8th, 2020 5:00PM, East African Time. Please include the subject line “RFP-0104-COMMS-2020” of the email
Anticipated Award Type CONSULTANCY AGREEMENT
 Evaluation Criteria Bidder Must provide the below listed information:  Mandatory Eligibility Requirement Application letter indicating capability to carry out the assignmentsCurriculum VitaeCopy of academic certificates & ID or passportPIN/ Tax certificateDetailed client reference list indicating the scope and magnitude of similar assignments carried outA maximum of 2 page understanding of the assignments Evaluation Criteria General Qualifications…………………………………………..20%Relevant academic qualificationsExperience of the consultant…………………………..50%Meet requirements as outlined in paragraph 3 below (Duties and Responsibilities)Detailed client reference list indicating the scope and magnitude of similar assignments carried outConsultant’s methodology, work plan and understanding of the assignment………………………………………….30%        Total:……………………………………………………………………………100% NB: Only the 4 candidate with the best technical proposal (>75%) shall be considered for financial negotiations


  1. Background

Established in 2006, AGRA is an African-led, Africa-based and farmer-centered institution working to put smallholder farmers at the center of the continent’s growing economy by transforming their farming from a solitary struggle to survive to a business that thrives.

Working in collaboration with our partners—including African governments, researchers, development partners, the private sector and civil society— AGRA’s work primarily focuses on smallholder farmers – men and women who typically cultivate staple crops on two hectares or less.

In the current strategy, AGRA is supporting 11 African countries and 30 million smallholder farm households to increase their incomes and improve their food security. Under this strategy, AGRA will deliver through an approach that simultaneously catalyses change at farmer level, strengthens input and output market systems and puts government at the centre to enable and champion private-sector-led agricultural growth at national level.

  • Objective

We are looking for 4 consultants for design & layout that will complement our in-house capabilities and capacity to deliver a world class communication function to support the delivery of our mandate.     

  • Duties and Responsibilities

The individual is required, at the minimum, to do the following:

  • Ensure that all publications, reports and products are produced in line with AGRA’s brand guidelines
  • Deliver creative and innovative ideas for print, electronic, web-based and animated presentations.
  • Design and lay-out of reports and other products
  • Design of reports and other communication materials for printing and electronic distribution;
  • Improve and edit art-work, photos, charts and other graphic elements;
  • Layout and design information and communication materials (banners, posters, booklets, leaflets, books, calendars, bulletins, flyers, cards)
  • Deliverables:

The consultant will be expected to deliver, the following outputs:

  • Approved layout as a PDF file
  • Print ready version
  • Qualifications
  • Diploma in graphic design (or other relevant degree in design) would be an asset. 3-5 years of relevant work experience in the field of graphic design/layout/publication production is a must,
  • Advanced knowledge of printing and pre-press processes (both digital and offset printing),
  • Excellent command of Adobe, Creative Suite 3 package especially
  • In Design, Photoshop, Adobe Illustrator, Adobe PageMaker and CorelDraw is essential,
  • Advanced understanding of vector-based imagery, such as maps and logos is essential,
  • Advanced knowledge of basic computing, particularly the Microsoft Office is a must,
  • Operating of office, network and large format printers (plotters) is required,
  • Advanced knowledge of photography, image editing,
  • Basic understanding of the international context,
  • Ability to deliver timely and high quality results under tight deadlines,
  • Excellent coordination skills, and an ability to follow instructions, work under pressure as a part of a team, independently is required,
  • Excellent attention to detail.
  • Duration:

The assignment will last for a period of Twelve (12) months, AGRA will sign framework contract  with successful candidates and work will be assigned on a need basis.

  • Reporting arrangements

The consultant shall report to the Head of communication who will assign all activities under the contract and approve all deliverables and invoices.

  • Evaluation Criteria
  • General Qualifications………………………………………………………………………………..20%
  • Relevant academic qualifications
  • Experience of the consultant………………………………………………………………..50%
  • Meet requirements as outlined in paragraph 3 (Duties and Responsibilities)above (30%)
  • Detailed reference list indicating the scope and magnitude of similar assignments carried out (20%)
  • Consultant’s methodology, work plan and understanding of the assignment…….30%

NB:

  • Only the 4 candidates with the best technical proposals (>75%) shall be considered for financial negotiations
  • Application Submission Requirements

The proposal should include:

  1. Technical Proposal
  2. Detailed Curriculum Vitae
  3. Detailed reference list indicating the scope and magnitude of similar assignments carried out
  4. Demonstrate possession of qualification and experience required
  5. Provide methodology, work plan and understanding of the assignment
  • Financial Proposal
  • The consultant shall provide a daily rate for carrying out the assignment
  • The consultant may also propose additional pricing options or modalities for consideration.
  • Price must be quoted in US Dollars (USD)
  • All applicable taxes (withholding taxes) should be quoted separately
  • If the financial proposal is silent on taxes, AGRA shall assume that these are inclusive;
  • Reimbursable costs if applicable shall be quoted separately.
  • The financial proposal shall be submitted separately from the technical proposal and should be password protected. Only the best 4 candidates meeting the minimum technical score (>75%) shall be requested for the password to their financial proposal
  1. for Preparations and Submission of Proposals
  1. The proposals SHALL be submitted to procurement@agra.org by deadline indicated in the synopsis
  2. The proposal and ALL Attachments submitted via email SHALL NOT exceed 10MB
  3. VALIDITY of the proposal shall be for a period of 90 days from the date of bid closure.
  4. Financial proposal shall be sent as a separate attachment and MUST be password protected.
  1. Disclaimer

AGRA reserves the right to determine the structure of the process, number of short-listed participants, the right to withdraw from the proposal process, the right to change this timetable at any time without notice and reserves the right to withdraw this tender at any time, without prior notice and without liability to compensate and/or reimburse any party.