1. Background

AGRA is a farmer-centered, African-led, and partnerships-driven institution that is transforming Africa’s smallholder farming from a solitary struggle to survive as businesses that thrive.

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2. Context

AGRA has in the past months launched its 5-year strategy  as well as its new brand positioning. There is however a gap in the understanding of who AGRA is, our work and our impact. 

3. Objective of the assignment

AGRA would like to develop a thematic media campaign to increase its outreach.