1. Background
AGRA is a farmer-centered, African-led, and partnerships-driven institution that is transforming Africa’s smallholder farming from a solitary struggle to survive as businesses that thrive.
For more information visit www.agra.org
2. Context
AGRA has in the past months launched its 5-year strategy https://agra.org/our-strategy as well as its new brand positioning. There is however a gap in the understanding of who AGRA is, our work and our impact.
3. Objective of the assignment
AGRA would like to develop a thematic media campaign to increase its outreach.