AGRA

Despite the promising landscape, young Rwandan agri-preneurs and smallholder farmers often encounter significant obstacles that hinder their full participation in the agricultural value chain. Chief among these challenges are limited access to markets, high transaction costs, inadequate access to finance, and a lack of technical skills in modern agricultural practices. The complexity of navigating these barriers has historically stifled agribusinesses’ growth and limited young farmers’ economic contributions.

However, a unique partnership has taken root, connecting smallholder farmers directly with markets and fostering sustainable agriculture. At the center stage, AGRA, with a mission to catalyze agricultural growth, is sowing seeds of transformation – driving initiatives that bridge the gap between youth agri-preneurs and market opportunities, fostering economic development and creating decent jobs for youth.

The World Bank predicts that African agriculture and agribusiness will grow into an €890 billion industry by 2030. Other studies show that the food and agriculture market could increase from US$280 billion annually in 2023 to US$1 trillion by 2030. This presents significant rewards for young people who tap into the industry as farmers and entrepreneurs. With about 78% of Rwanda’s population under the age of 35, according to The Rwanda Youth Survey Report, this demographic presents a tremendous opportunity for the country’s agricultural sector.

Josephine Armand, founder of Kunda Foods, Rwanda’s first artisanal gelato brand, and Pacifique Niyorurema, Founder of Fresco Fruits, are a shining example of how young Rwandan agri-preneurs are harnessing this potential. Their stories highlight the success of the Kigali Restaurant Week, spearheaded by AGRA.

“Being a part of the Kigali Restaurant Week has significantly impacted my business,” says Josephine. “It’s opened doors to new customers and allowed us to showcase the potential of Rwandan ingredients.”

Pacifique, on the other hand, expresses, “We are very grateful for this opportunity, which we learnt about through the Rwanda Youth in Agribusiness Forum (RYAF). It has allowed us to expand our network of farmers and explore new markets, especially the partnership with Kunda Foods, whom we are supplying to, up to three times weekly now.”

Josephine’s path to Kunda Foods began in Switzerland, where she honed her expertise in sustainable practices within the luxury gemstone supply chain. Upon returning to Rwanda, she recognized a vibrant restaurant scene yearning for high-quality, locally sourced ingredients. This gap fueled her vision for Kunda Foods.

With a commitment to both deliciousness and sustainability, Josephine sources ingredients directly from Rwandan farmers, creating a win-win situation. Local farmers are able to benefit from increased demand and stable prices while Kunda Foods brings to life every unique Rwandan flavor in each plate and continues to support the local economy. This approach fosters a resilient and sustainable supply chain, a critical factor for long-term success.

“We’re committed to using the freshest, most flavorful Rwandan produce,” Josephine explains. “It’s not just about creating delicious gelato; it’s about supporting our local communities and creating a positive environmental impact.”

Echoing her commitment, Pacifique notes, “Our initial engagement with Josephine was majorly keen on sustainable Agriculture. In fact, the basis of our agreement is pegged on the quality of fruits we bring to them and specifically the condition in which they are grown. He further adds “With Kunda, it’s not about the volume; it’s all about the quality of the fruits we bring to them and those especially grown through sustainable practices.”

Subsequently, Fresco Fruits has redefined the fruit supply chain by ensuring that local farmers’ produce reaches the market fresh, nutritious, and ready for consumption. Their efforts have not only improved livelihoods but have also contributed significantly to the local economy.

‘We don’t just look for volume,’ Pacifique emphasizes. ‘We look for the impact we can make. We want to help farmers send their children to school and build a better future.’

Founded on the principle of empowering farmers, they directly purchase produce, eliminating exploitative middlemen and ensuring fair prices.

‘We started because we saw how farmers were being dictated by middlemen,’ explains Pacifique Niyorurema, Fresco Fruits’ founder. ‘We used to receive meagre prices and long payment delays.’

Fresco Fruits’ approach is rooted in collaboration. They partner with farmers, providing them with advance payments, technical assistance, and access to a reliable market. A testament to their collaborative spirit is Fresco Fruits’ successful partnership with Kunda Foods, a renowned Kigali restaurant.

“The future of agriculture is bright,” says Josephine. “With hard work, dedication, and support from initiatives like AGRA’s Kigali Restaurant Week, young Rwandan agri-preneurs can transform our food systems and build a more sustainable future.”

For many young entrepreneurs in Africa, the journey from farm to market is fraught with challenges. Access to markets is a colossal barrier that stifles potential growth at its inception. However, both Kunda Foods and Fresco Fruits’ success stories serve as a beacon of hope as Rwanda continues to position itself as a leader in agricultural innovation on the continent.

In light of these achievements, the future of Rwanda’s agribusiness looks promising. With continued support from organizations like AGRA and more collaborative efforts within the industry, their journey is a testament to the possibilities that arise when youth, innovation, and collaboration converge to rewrite the narrative of African agriculture.